Professional Innovation in Communication and Creative Economy

Concentration Area

Dealing with innovation in Communication means referring to processes of creating the new as well as renewing what becomes worn out by the effect of time and no longer adapted to the new reality. The digital revolution that has taken place in recent decades, the constant technological innovations to which culture is subject and through which it is recreated, in an apparently endless dynamic process, forces the transformation of the thought structures that underlie the models of social, cultural and economic organization and all subsequent creativity. Therefore, and taking into account the communicational context, it is necessary to create conditions for the emergence of the new and the renewed. This is what we mean here by communication innovation, directly linked to technological progress, but not restricted to it. These are structures of thought and sensitivity, modes of conception and perception, modes of self-reflection and self-evaluation that need to be awakened and can boost the reality of Communication itself as a phenomenon, as systems and processes, and also as an area of professional activity.

The dynamic relationship that is now established, conceptually and in practice, between cultural production and the economy brings new perspectives for future communication professionals, who are centrally involved in the network of agents of an economic logic that needs to remain at the service of humanity and, consequently, of culture. Thus, the present area of concentration aims to provide the theoretical, conceptual and methodological support for the creativity necessary in times of social, cultural, technological, educational and economic change and to open up possibilities for the practical application of innovative proposals, essential to the communication processes of the creative economy sector.

Lines of research

Communication strategy and management

This line of research aims to investigate entrepreneurship, governance and communication management strategies in the field of creative economy, thus proposing professional training based on the communication management of creative economy initiatives (cultural projects, design, business management and production in the creative industries linked to communication at their interfaces with technologies, education and culture). Activities such as advertising and advertising, journalism, and integrated communication management are studied in the context of these initiatives. Considering the interfaces of the creative economy with the other sectors of the economy, entrepreneurship, governance, and management strategies are considered in the public, private and third sectors. Startups, virtual economy, fundraising, tax exemption, funds, public-private partnerships, monetization, and other possibilities are addressed as contemporary creative economy processes.

Audiovisual and digital media production

This line of research aims to develop projects and methodologies for technological and creative innovation for Communication and its interactions with design, art, education and culture, thus acting to train professionals trained for the contemporary production of images and their various applications in different media areas and models. Audiovisual creative production processes are designed not only for traditional media such as photography, cinema, TV and radio, but also for contemporary intermediate practices. Thus, the products range from the creation of videocasts, podcasts, webdocumentaries, video art, social media actions and games, to production specificities such as photography direction, editing, post-production, computer-generated images, art direction. These productions can be applied both to specific areas of the cultural environment and to other sectors (institutional videos, advertising campaigns, transmedia actions, video classes), leaving graduates ready to work in the immense diversity of bottlenecks of these competencies.

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Research groups

Creative Economy Overview
‍Leader: Alexandre Kieling
http://dgp.cnpq.br/dgp/espelhogrupo/795560

Transdisciplinarity and Creativity
Leader: Prof. Florence Dravet
dgp.cnmq.br/dgp/espelhogrupo/6491188397133553

Communication Awards, Indicators, and Strategies
‍Leader: Robson Borges Dias
dgp.cnmq.br/dgp/espelhogrupo/2838034439891860

Center for Communication Studies in Management and Strategy
Leader: Professor Victor Márcio Laus Reis Gomes
https://estrategialab.com.br/

Study group on communication, image and brand culture
‍Leader: Leandro de Bessa Oliveira
http://dgp.cnpq.br/dgp/faces/consulta/consulta_parametrizada.jsf #

Pop Culture and Contemporary Society Research Group in the Federal District

Leader: Ciro Inácio Marcondes

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Program Books

Reflections on Methods and Methodologies in Communication
A Collaborative Training Experience

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‍Gross monthly fee: 24 x R$ 2,898.71*

Monthly fee with Business Discount: 24x R$ 2,521.87**

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*Values for the year 2025.

**Consult conditions with the sales team.

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If you work in an organization, whether public or private, seek information from the Human Resources sector if there is any incentive to train people. Our Master's degree is evaluated with a score of 4 by Capes, a minimum score generally required by organizations to award functional scholarships.

Another new feature is that the Catholic University of Brasília now has a stricto sensu graduate funding program: PRAVALER, which allows students to pay lighter installments at very low interest rates. Information with the Student Finance Sector at 3356 9117.

Check out the Matrix of the Professional Master's Program Innovation in Communication and Creative Economy at UCB.